Instagram ad reach in Taiwan Q4 2023, by audience group

Published by
Lai Lin Thomala,
Mar 11, 2024
As of the last quarter of 2023, Instagram advertising was estimated to reach around 11.4 million people in Taiwan, representing roughly 47.4 percent of the democratic island's total population. Among Instagram ad viewers living in Taiwan, females accounted for 56.5 percent.

Instagram advertising penetration in Taiwan as of 4th quarter of 2023, by demographic group

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Release date

February 2024

Region

Taiwan

Survey time period

Q4 2023

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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