Instagram ad reach in Taiwan Q4 2022, by audience group

Published by
Lai Lin Thomala,
Apr 3, 2023
As of the last quarter of 2022, Instagram advertising was estimated to reach around 10.1 million people in Taiwan, representing roughly 42 percent of the democratic island's total population. Among Instagram ad viewers living in Taiwan, females accounted for 55 percent.

Instagram advertising penetration in Taiwan as of 4th quarter of 2022, by demographic group

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Release date

February 2023

Region

Taiwan

Survey time period

Q4 2022

Supplementary notes

*As a percentage of total ad audience.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

6

Usage

8

YouTube

5

Facebook

7

Instagram

6

Others

7

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Topics

Social media in TaiwanFacebookYouTubeDemographics of TaiwanWeChat
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