Social media ad reach in Taiwan 2022, by platform

Published by
Lai Lin Thomala,
Apr 3, 2023
As of the last quarter of 2022, YouTube advertising was estimated to reach around 20.2 million people in Taiwan, more than 84 percent of the democratic island's total population. Facebook followed with around 16.2 million ad viewers amassed.

Number of potential audience reached by major social media platforms in Taiwan as of 4th quarter 2022 (in millions)

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Release date

February 2023

Region

Taiwan

Survey time period

Q4 2022

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

5

Benchmarks

8

Usage

7

Social media platforms

6

Social video platforms

8

Spotlight: Social media advertising

5

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Topics

Social media in TaiwanFacebookYouTubeDemographics of TaiwanWeChat
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