Higher ed digital vs. traditional advertising budgets in the U.S. 2021, by level

Published by
J. G. Navarro,
Jan 6, 2023
According to a survey of CMOs from higher education institutions in the United States, their mean marketing budgets for masters programs devoted specifically to digital advertising reached 285 thousand U.S. dollars in 2021. At the same time, the same education level saw linear/traditional media advertising budgets of 150 thousand dollars.

Mean marketing budgets for traditional vs. digital media of higher education institutions according to CMOs in the United States in 2021, by education level (in 1000 U.S. dollars)

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Release date

February 2022

Region

United States

Survey time period

2021*

Supplementary notes

Question: "What is your best estimate of the amount the central marketing and communications unit spent to pace (not produce) digital advertising that year?"
*The source did not provide information on the exact date of survey.
Based on a survey of 230 CMOs from non-profit higher education institutions.
Figures were rounded.

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