During a 2021 survey conducted among CMOs from higher education institutions in the United States it was found that 97 percent of respondents said they were placing paid advertising on Facebook. Further 84 percent of survey participants were using Instagram paid advertising at that time. Some two percent of higher ed marketers said they were not using paid social at all that year.
Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021
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SimpsonScarborough. (February 16, 2022). Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1296795/higher-education-digital-advertising-platforms-us/
SimpsonScarborough. "Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021." Chart. February 16, 2022. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1296795/higher-education-digital-advertising-platforms-us/
SimpsonScarborough. (2022). Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1296795/higher-education-digital-advertising-platforms-us/
SimpsonScarborough. "Leading Social Media Used to Place Paid Advertising According to Cmos from Higher Education Institutions in The United States in 2021." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1296795/higher-education-digital-advertising-platforms-us/
SimpsonScarborough, Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021 Statista, https://www.statista.com/statistics/1296795/higher-education-digital-advertising-platforms-us/ (last visited April 24, 2024)
Leading social media used to place paid advertising according to CMOs from higher education institutions in the United States in 2021 [Graph], SimpsonScarborough, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1296795/higher-education-digital-advertising-platforms-us/