According to a survey conducted in December 2021, 87 percent of respondents aged 18 to 25 years (Gen Z) were ad-supported service users in the United States. In comparison, 64 percent of respondents aged 55 to 64 years watched content on AVOD services. While live streaming was more popular than ad-supported platforms in this age group, AVOD was used more in all other age groups surveyed.
Reach of ad-supported services and live streaming in the United States in December 2021, by generation
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Magnite. (February 15, 2022). Reach of ad-supported services and live streaming in the United States in December 2021, by generation [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite. "Reach of ad-supported services and live streaming in the United States in December 2021, by generation." Chart. February 15, 2022. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite. (2022). Reach of ad-supported services and live streaming in the United States in December 2021, by generation. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite. "Reach of Ad-supported Services and Live Streaming in The United States in December 2021, by Generation." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
Magnite, Reach of ad-supported services and live streaming in the United States in December 2021, by generation Statista, https://www.statista.com/statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/ (last visited October 12, 2024)
Reach of ad-supported services and live streaming in the United States in December 2021, by generation [Graph], Magnite, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1297066/reach-ad-supported-services-live-streaming-us-generation/
