Reach of ad-supported services and live streaming in the U.S. 2021, by generation

Published by
Julia Stoll,
May 22, 2023
According to a survey conducted in December 2021, 87 percent of respondents aged 18 to 25 years (Gen Z) were ad-supported service users in the United States. In comparison, 64 percent of respondents aged 55 to 64 years watched content on AVOD services. While live streaming was more popular than ad-supported platforms in this age group, AVOD was used more in all other age groups surveyed.

Reach of ad-supported services and live streaming in the United States in December 2021, by generation

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2022

Region

United States

Survey time period

December 23 to 30, 2021

Number of respondents

1,500 respondents

Age group

18-64 years

Special properties

viewers watched at least 7 hours of television per week

Method of interview

Online survey

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

6

Advertising

5

Platforms

8

Consumer behavior

7

Further Content: You might find this interesting as well

Topics

Ad-supported video-on-demand market in EuropeSubscription video-on-demand services in EuropeVideo-on-demand in NorwayVideo-on-demand in DenmarkAd-supported video-on-demand in the United States
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu