Plans to watch selected sporting events in the U.S. 2021, by platform

Published by
Julia Stoll,
Mar 20, 2023
According to a survey from December 2021, 52 percent of respondents planned to watch the Super Bowl on cable TV in the United States, while 48 percent intended to watch this event via streaming service. The share of March Madness viewers were divided equally - 50 percent wanted to watch it on cable and 50 percent planned to stream NCAA Division I Men's Basketball Tournament.

Intention to watch selected sporting events in the United States in December 2021, by platform

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Release date

February 2022

Region

United States

Survey time period

December 23 to 30, 2021

Number of respondents

1,500 respondents

Age group

18-64 years

Special properties

viewers watched at least 7 hours of television per week, among those who plan to watch

Method of interview

Online survey

Citation formats
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Overview

6

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

5

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

6

Providers' attitudes

4

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Topics

Streaming worldwideSubscription video-on-demand services in EuropeStreaming in the United StatesMusic streamingSubscription video-on-demand in the United States
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