Products consumers most want fortified with wellness ingredients in the U.S. in 2021

Published by
Nils-Gerrit Wunsch,
May 10, 2022
In 2021, approximately 37 percent of respondents in a survey conducted in the United States chose soups and smoothies among their top three products, which they would like fortified with wellness ingredients. The second most common choice was cereals and cereal bars, which nearly 35 percent of respondents included in their top three.

Drinks and food consumers most want fortified with wellness ingredients in the United States in 2021

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Release date

February 2021

Region

United States

Survey time period

1st to 7th February 2021

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The source notes that "Respondents (were asked) to choose the top three food and drink products they would like fortified with functional ingredients."

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