In 2021, 31 percent of U.S. users who visited fashion retailers' sites were aged 25 to 30. Additionally, 17.8 percent of online fashion website visitors were between 18 and 24 years old. Only 8.2 percent were 65 years and older.
Distribution of fashion retail website visitors in the United States in 2021, by age group
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Semrush. (December 28, 2021). Distribution of fashion retail website visitors in the United States in 2021, by age group [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/?__sso_cookie_checker=failed
Semrush. "Distribution of fashion retail website visitors in the United States in 2021, by age group." Chart. December 28, 2021. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/?__sso_cookie_checker=failed
Semrush. (2021). Distribution of fashion retail website visitors in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/?__sso_cookie_checker=failed
Semrush. "Distribution of Fashion Retail Website Visitors in The United States in 2021, by Age Group." Statista, Statista Inc., 28 Dec 2021, https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/?__sso_cookie_checker=failed
Semrush, Distribution of fashion retail website visitors in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/?__sso_cookie_checker=failed (last visited February 12, 2025)
Distribution of fashion retail website visitors in the United States in 2021, by age group [Graph], Semrush, December 28, 2021. [Online]. Available: https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/?__sso_cookie_checker=failed