U.S. fashion website visitor share by gender 2021

In 2021, nearly two-thirds of visitors to fashion retail websites in the United States were women, making up an almost 65 percent share. In comparison, men made up 35 percent. Users aged 25 to 34 had the highest share of U.S. fashion website visits.

Distribution of fashion retail website visitors in the United States in 2021, by gender

Characteristic	Share of fashion website visitors
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Release date

December 2021

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Region

United States

Survey time period

2021

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Distribution of fashion retail website visitors in the United States in 2021, by gender

Other statistics on the topicU.S. internet user demographics – gender

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