In 2023, around 44.7 percent of the survey respondents indicated that free delivery offer was the most popular driver for online purchases among Vietnamese internet users. Coupons, discounts, and simple online checkout were among the drivers online shoppers in the country appreciated the most.
February 2024
Asia, Vietnam
Q3 2023
16-64 years
among internet users
The findings were based on a global survey of internet users aged from 16 to 64 years old.
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