Engagement rate of video formats worldwide 2020, by device

Published by Statista Research Department, Jan 10, 2023
In 2020 it was discovered that connected TV advertising outperformed ads on other devices in terms of viewer engagement rate. CTV had an engagement rate of 3.9 percent for interactive advertising format, compared to 0.8 percent on mobile and 1.1 percent on PC.

Engagement rate of selected video ad formats worldwide in 2020, by device

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Release date

April 2021

Region

Worldwide

Survey time period

2020

Supplementary notes

Standard pre-roll was not measured for engagement in this study, while dynamic creative was not part of the measurement for CTV.
For the purpose of this study advanced creatives were defined as "premium ad formats that include dynamic or interactive creative components".
Data based on "billions of global ad impressions across more than 550 advertisers.

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