In 2020 it was discovered that connected TV advertising outperformed ads on other devices in terms of viewer engagement rate. CTV had an engagement rate of 3.9 percent for interactive advertising format, compared to 0.8 percent on mobile and 1.1 percent on PC.
Engagement rate of selected video ad formats worldwide in 2020, by device
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Innovid. (April 6, 2021). Engagement rate of selected video ad formats worldwide in 2020, by device [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1298148/engagement-rate-world-device/
Innovid. "Engagement rate of selected video ad formats worldwide in 2020, by device." Chart. April 6, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1298148/engagement-rate-world-device/
Innovid. (2021). Engagement rate of selected video ad formats worldwide in 2020, by device. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1298148/engagement-rate-world-device/
Innovid. "Engagement Rate of Selected Video Ad Formats Worldwide in 2020, by Device." Statista, Statista Inc., 6 Apr 2021, https://www.statista.com/statistics/1298148/engagement-rate-world-device/
Innovid, Engagement rate of selected video ad formats worldwide in 2020, by device Statista, https://www.statista.com/statistics/1298148/engagement-rate-world-device/ (last visited April 25, 2024)
Engagement rate of selected video ad formats worldwide in 2020, by device [Graph], Innovid, April 6, 2021. [Online]. Available: https://www.statista.com/statistics/1298148/engagement-rate-world-device/