Share of Canadians that looked for deals during COVID-19 2020-2021, by method

Published by
D. Tighe,
Feb 17, 2023
In December 2021, an estimated six in 10 consumers in Canada said they had looked for deals or discounts in paper based flyers in the past year. Back in February 2020, i.e., during the first stages of the coronavirus (COVID-19) pandemic, this figure was roughly 10 percent higher. Canadian consumers had also looked for deals online to a lesser extent in 2021.

Share of consumers in Canada that looked for deals in the past year over the course of the coronavirus (COVID-19) pandemic in 2020 and 2021, by method

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Release date

February 2022

Region

Canada

Survey time period

February 2020 to December 2021

Number of respondents

14,106*

Age group

13 years and older

Method of interview

Online interview

Supplementary notes

* The respondent count differed for each measured period:
- February 2020: 12,850 respondents
- December 2020: 8,004 respondents
- December 2021: 14,106 respondents.

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