Most important beauty brand responsibilities for consumers globally 2021

Published by
Dominique Petruzzi,
Mar 9, 2023
According to the results of a recent survey, the main beauty brand responsibility for the majority of surveyed participants worldwide is the use of ingredients that are safe for the consumer. About 49 percent of respondents located in the APAC area found this factor very important. Meanwhile, around 47 percent of consumers in the Americas considered animal safety crucial, followed by 44 percent of participants in the EMEA region.

Most valued beauty brand responsibilities by consumers in 2021, by geographic zone

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

35,000*

Supplementary notes

*7,000 respondents were located in the Americas, 13,000 in the APAC region, while 15,000 in the EMEA area.
Multiple answers were possible.
The source does not provide information on the type or date of survey.

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