According to a survey among Chinese consumers in 2022, nearly 63 percent of respondents believed that foreign luxury brands could attract more Chinese buyers by launching more exclusive collections. In the meantime, about 54 percent of respondents said that establishing a stronger connection with local influencers and celebrities will help foreign luxury brands to win over more customers in China.
Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022
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Daxue Consulting. (March 3, 2022). Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/?__sso_cookie_checker=failed
Daxue Consulting. "Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022." Chart. March 3, 2022. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/?__sso_cookie_checker=failed
Daxue Consulting. (2022). Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/?__sso_cookie_checker=failed
Daxue Consulting. "Leading Actions That Foreign Luxury Brands Could Adapt to Attract Chinese Shoppers in China in 2022." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/?__sso_cookie_checker=failed
Daxue Consulting, Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022 Statista, https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/?__sso_cookie_checker=failed (last visited February 13, 2025)
Leading actions that foreign luxury brands could adapt to attract Chinese shoppers in China in 2022 [Graph], Daxue Consulting, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298931/china-leading-actions-for-foreign-luxury-brands-to-win-more-consumers/?__sso_cookie_checker=failed