Germany frequent mobile shoppers 2021

In Germany, the share of online shoppers who bought products through a smartphone or mobile device daily or weekly increased significantly in the months between March and December of 2021. In March, only 23 percent of surveyed respondents said they purchased via the mobile channel every day or week, whereas 35 percent of respondents in December said the same.

Share of online consumers who bought products via mobile device or smartphone daily or weekly in Germany between 2019 and 2021

Characteristic	Share of respondents
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Release date

December 2021

More information

Region

Germany

Survey time period

2019 to 2021*

Age group

18 years and older

Special properties

in the previous 12 months; excluding grocery

Method of interview

Online survey

Supplementary notes

* It refers to the year of publication (e.g. March 2021 data collected in late 2020, published in March 2021).

Original question: 'In the last 12 months, how often have you bought products (e.g. clothes, books, electronics) using the following shopping channels? Mobile or smartphone'

The source does not provide the exact number of respondents in Germany. The global respondent base was 8,738 in March 2021, 8,681 in June 2021, and 9,370 in December 2021.

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