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Online shopping conversion from Facebook Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Apr 7, 2022
A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 47 percent of Vietnamese respondents followed information on purchased products on Facebook. Meanwhile, around 20 percent of them claimed to have purchased said products on Facebook directly.

Online shopping conversion from Facebook in Vietnam in 2022, by purchasing stage

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In cooperation with
Decision Lab
Release date

March 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

1,835 respondents

Supplementary notes

Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"

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Statistics on " Social media in Vietnam "

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Statistics on Social media in Vietnam

Overview

4

Users

7

Leading platforms

7

Social commerce

7

Influencers

5

User behavior

3

Further related statistics

21

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Topics

Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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