Challenges of TikTok marketing for fashion & luxury brands worldwide 2021

Published by Valentina Dencheva, Jan 6, 2023
During a global survey carried out in 2021 among marketing professionals, it was found that 31 percent of fashion and luxury marketers found TikTok marketing strategy development to be challenging; six percent said they had trouble demonstrating creator campaign value to C-level colleagues.

Challenges of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021

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Release date

August 2021

Region

Worldwide

Survey time period

January 1, 2021 to May 31, 2021

Number of respondents

150 respondents

Special properties

among marketing professionals

Method of interview

Online survey

Citation formats
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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

5

Competitors

8

Audience and user behavior

7

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingTwitter advertising and marketing
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