Share of people who made purchase directly via Facebook Vietnam 2022, by category

Published by
Minh-Ngoc Nguyen,
Apr 7, 2022
A survey conducted by Decision Lab in Vietnam in 2022 revealed that around 34 percent of Vietnamese respondents had purchased electronics products directly via Facebook. By comparison, around one-third of the respondents had bought financial services on the said platform.

Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category

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Release date

March 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

1,835 respondents

Supplementary notes

Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"

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