Share of U.S. consumers switching from traditional television to streaming 2021
A survey conducted in July 2021 examined the rate of cancellation of traditional TV service among various age groups, and found that around one in four consumers are cutting the cord across generations. Gen X users (born between 1965 and 1980) were found in the survey to be the most likely to cancel traditional TV service, at 27 percent of users reporting cancellation. Gen Z (born 1997 to 2012), millennials (born 1981 to 1996), and baby boomers (born 1946 to 1964) were all found to have a slightly lower but very similar proportion of cord cutters.
