Share of social media influencers by number of followers Asia 2020-2022
Social media influencers with ten thousand to 100 thousand followers accounted for more than 49 percent of influencers in Asia in 2022. The share of Asian influencers with over 100 thousand followers increased in 2021 and 2022. In contrast, there were less influencers with more than one million followers in 2022 compared to the previous year.
