Share of buyers after a live streaming session in Spain 2022, by age

Published by
Stephanie Chevalier,
Mar 18, 2024
In a 2022 survey conducted in Spain, nearly 30 percent of respondents aged 25 to 34 reported buying something online after seeing it on a live streaming session. In contrast, the share of respondents aged 55 and over that reported doing the same was less than ten percent.

Share of people shopping after a live streaming session in Spain in 2022, by age group

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Release date

March 2022

Region

Spain

Survey time period

February 17 to 20, 2022

Number of respondents

1,073*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Representative of the country's population.

To the question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"

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