Collectors buying NFTs above one million U.S. dollars 2021

A December 2021 study identified the share of high net worth (HNW) collectors worldwide who spent over one million U.S. dollars on non-fungible tokens (NFTs). Overall, six percent of surveyed Gen Z and Millennial collectors reported having purchased digital art NFTs for more than one million U.S. dollars in 2021. In contrast, only one percent of interviewed Boomer collectors claimed the same that year.

Share of high net worth (HNW) collectors spending over one million U.S. dollars on non-fungible tokens (NFTs) in 2021, by generation

Characteristic	Digital art NFTs	Other collectibles NFTs
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Release date

March 2022

More information

Region

Worldwide

Survey time period

2021

Number of respondents

2,339 respondents

Supplementary notes

The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in both 2020 and 2021.

The source specified that the surveyed high net worth collectors were from the following markets: the United States, the United Kingdom, Germany, France, Italy, Mainland China, Hong Kong SAR, Taiwan, Singapore, and Brazil.

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