Attitudes on EU 30% original content requirement 2021

A new policy recently implemented by the European Union, the Audiovisual Media Service Directive, requires subscription video-on-demand services operating in the European Union to source at least 30 percent of their content "locally," defined as being from within Europe. The majority of European viewers across selected countries surveyed in August 2021 agreed either that the 30 percent requirement is proper, or that the EU should not have any requirement for locally produced content. Over half of respondents in Germany agreed with the latter, while around 50 percent of Spanish and Frence people interviewed said that the policy is proper.

Attitudes of viewers toward EU policy requiring 30% European content on SVOD services in selected countries in Europe as of August 2021

Characteristic	The EU should require a higher percentage of locally produced content be available on these services.	The EU policy of 30% locally produced content avaiable on these services is proper.	The EU should require some locally produced content be available on these services, but lower than 30%.	The EU should not require any percentage of locally produced content on these services.
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Release date

December 2021

More information

Region

Europe

Survey time period

August 3 to 8, 2021

Number of respondents

9,453 respondents

Age group

13-54 years

Special properties

TV Time app users

Supplementary notes

The number of respondents for each country is as follows: France (n=2,896), Italy (n=3,020), Germany (n=625), Spain (n=2,155), United Kingdom (n=757).

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