A survey conducted in the third quarter of 2023 in Vietnam revealed around 84.2 percent of the respondents researched brands on social media platforms of any kind. Social networks such as Facebook were the most popular platform to search for information about brands among Vietnamese respondents that year.
Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type
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Overview
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Social media usage
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Social commerce usage
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Social commerce platforms
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Social commerce products
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Influencer marketing
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Consumer behavior
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DataReportal, & We Are Social, & Meltwater. (February 13, 2023). Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type [Graph]. In Statista. Retrieved December 05, 2023, from https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal, und We Are Social, und Meltwater. "Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type." Chart. February 13, 2023. Statista. Accessed December 05, 2023. https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal, We Are Social, Meltwater. (2023). Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type. Statista. Statista Inc.. Accessed: December 05, 2023. https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal, and We Are Social, and Meltwater. "Usage of Social Media for Brand Research in Vietnam in 3rd Quarter 2022, by Platform Type." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal & We Are Social & Meltwater, Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type Statista, https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/ (last visited December 05, 2023)
Usage of social media for brand research in Vietnam in 3rd quarter 2022, by platform type [Graph], DataReportal, & We Are Social, & Meltwater, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/