Internet users using Facebook for online shopping Vietnam Q4 2022, by generation

Published by
Minh-Ngoc Nguyen,
Mar 7, 2023
According to a survey among internet users conducted in Vietnam by Decision Lab in the fourth quarter of 2022, around 10 percent of Vietnamese internet users within Gen X used Facebook for online shopping. By comparison, the share of Gen Z internet users shopping on Facebook was lowest that year, at four percent.

Share of internet users who used Facebook for online shopping in Vietnam as of 4th quarter of 2022, by generation

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Release date

February 2023

Region

Vietnam

Survey time period

Q4 2022

Number of respondents

1,584 respondents

Age group

16-62 years

Special properties

among internet users nationwide

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.

Number of respondents:
Gen X = 435
Gen Y = 636
Gen Z = 513

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