U.S. conversion rates in selected verticals before and after personalization 2021

Published by Statista Research Department, Jul 6, 2022
A 2021 report revealed that personalization touchpoints offered by e-commerce brands in the United States raised conversion rates across a number of segments. Post-personalization, the conversion rate for groceries was at 1.79 percent, up from 1.31 percent prior to personalized experience.

Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2021

Region

United States

Survey time period

February 24 to March 10, 2021

Number of respondents

800 respondents

Special properties

200 U.S. e-commerce retailer executives and 600 U.S. consumers

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

9

Related statistics

10

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in AustraliaInternet usage in AustraliaSmartphone market in AustraliaFintech in AustraliaSupermarkets and grocery retail in Australia
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu