A 2021 report revealed that personalization touchpoints offered by e-commerce brands in the United States raised conversion rates across a number of segments. Post-personalization, the conversion rate for groceries was at 1.79 percent, up from 1.31 percent prior to personalized experience.
Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021
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Netcore Cloud. (April 25, 2021). Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. "Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021." Chart. April 25, 2021. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. (2021). Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud. "Online Shopping Conversion Rate in Select Verticals before and after Offering Personalized Shopping Experience in The United States in 2021." Statista, Statista Inc., 25 Apr 2021, https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/
Netcore Cloud, Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 Statista, https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/ (last visited October 05, 2024)
Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021 [Graph], Netcore Cloud, April 25, 2021. [Online]. Available: https://www.statista.com/statistics/1300238/conversion-rates-before-after-personalization-segment/