Usage of major online platforms for FMCG in urban areas Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Feb 22, 2023
In 2021, around 55 percent of surveyed online FMCG shoppers in urban regions in Vietnam used Facebook to shop for these products. By comparison, the leading e-commerce marketplace in the country, Shopee, was used by less than half of the respondents for FMCG products.

Leading online platforms for FMCG products based on usage among shoppers in urban areas Vietnam in 2021

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Release date

December 2021

Region

Vietnam

Survey time period

as of September 2021

Special properties

figures based on moving annual total, among Vietnamese households

Supplementary notes

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Overview

4

Retail segments

7

Retail channels

8

Leading retailers

7

E-commerce

6

Consumer behavior

5

COVID-19 impacts

4

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