In 2021, Facebook accounted for the majority of online FMCG sales in rural areas in Vietnam, at around 71 percent of online sales. The leading e-commerce marketplace in the country, Shopee, was the second most popular platform based on online sales for these products. On the other hand, Shopee was the most popular channel for online FMCG purchases in urban cities.
Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform
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Kantar Worldpanel. (December 17, 2021). Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1300494/vietnam-share-of-online-fmcg-sales-in-rural-areas-by-platform/
Kantar Worldpanel. "Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform." Chart. December 17, 2021. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1300494/vietnam-share-of-online-fmcg-sales-in-rural-areas-by-platform/
Kantar Worldpanel. (2021). Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1300494/vietnam-share-of-online-fmcg-sales-in-rural-areas-by-platform/
Kantar Worldpanel. "Share of Online Fmcg Sales in Rural Areas in Vietnam in 2021, by Major Platform." Statista, Statista Inc., 17 Dec 2021, https://www.statista.com/statistics/1300494/vietnam-share-of-online-fmcg-sales-in-rural-areas-by-platform/
Kantar Worldpanel, Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform Statista, https://www.statista.com/statistics/1300494/vietnam-share-of-online-fmcg-sales-in-rural-areas-by-platform/ (last visited April 19, 2024)
Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform [Graph], Kantar Worldpanel, December 17, 2021. [Online]. Available: https://www.statista.com/statistics/1300494/vietnam-share-of-online-fmcg-sales-in-rural-areas-by-platform/