Share of online FMCG sales in rural areas Vietnam 2021, by platform

Published by
Minh-Ngoc Nguyen,
Feb 22, 2023
In 2021, Facebook accounted for the majority of online FMCG sales in rural areas in Vietnam, at around 71 percent of online sales. The leading e-commerce marketplace in the country, Shopee, was the second most popular platform based on online sales for these products. On the other hand, Shopee was the most popular channel for online FMCG purchases in urban cities.

Share of online FMCG sales in rural areas in Vietnam in 2021, by major platform

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Release date

December 2021

Region

Vietnam

Survey time period

as of September 2021

Special properties

figures based on moving annual total, excluding gift purchases, among Vietnamese households

Supplementary notes

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