New genre beer shipment volume in Japan 2017-2020

Published by C. Diep, Apr 5, 2023
In 2020, the sales volume of new genre beer (shin genre) in Japan was estimated to reach two million kiloliters, continuing the upward trend of the recent years. New genre beer, also known as 'third beer', refers to a beer-like beverage in Japan, which is produced without malt.

Sales volume of new genre beer in Japan from 2017 to 2020 (in million kiloliters)

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Release date

December 2021

Region

Japan

Survey time period

2017 to 2020

Supplementary notes

*Estimate.
Figures are based on taxable figures of the five major companies including Kirin, Asahi, Sapporo, Suntory, and Orion.

Values have been rounded.

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Beer industry in JapanAlcoholic beverages market in JapanNon-alcoholic beverages market in JapanSuntoryAsahi
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