According to a recent survey conducted in Vietnam by Decision Lab in 2022, Shopee had the highest penetration rate among all online shopping platforms in Vietnam, as suggested by 74 percent of the respondents. Meanwhile, social commerce channels such as Facebook, Zalo, and Instagram had a penetration rate of 27 percent that year.
Penetration rates of leading online shopping platforms in Vietnam in 2022
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Decision Lab. (April 5, 2022). Penetration rates of leading online shopping platforms in Vietnam in 2022 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1301069/vietnam-leading-ecommerce-channels-by-penetration-rate/
Decision Lab. "Penetration rates of leading online shopping platforms in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1301069/vietnam-leading-ecommerce-channels-by-penetration-rate/
Decision Lab. (2022). Penetration rates of leading online shopping platforms in Vietnam in 2022. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1301069/vietnam-leading-ecommerce-channels-by-penetration-rate/
Decision Lab. "Penetration Rates of Leading Online Shopping Platforms in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301069/vietnam-leading-ecommerce-channels-by-penetration-rate/
Decision Lab, Penetration rates of leading online shopping platforms in Vietnam in 2022 Statista, https://www.statista.com/statistics/1301069/vietnam-leading-ecommerce-channels-by-penetration-rate/ (last visited June 28, 2022)
