Penetration rates of e-commerce channels Vietnam Q2 2023

Penetration rates of leading e-commerce platforms in Vietnam in the 2nd quarter of 2023

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Release date

September 2023



Survey time period

Q2 2023

Number of respondents

1,603 respondents

Age group

16-62 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: "Which of the following platforms/ apps do you use for online shopping? Choose all that apply."

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