Penetration rates of e-commerce channels Vietnam Q2 2023

Published by
Minh-Ngoc Nguyen,
Sep 13, 2023
According to a recent survey conducted in Vietnam by Decision Lab, in the second quarter of 2023, Shopee had the highest penetration rate among all online shopping platforms in Vietnam, as stated by 81 percent of the respondents. Meanwhile, social commerce channels such as Facebook and TikTok had a penetration rate of over 30 percent that year.

Penetration rates of leading e-commerce platforms in Vietnam in the 2nd quarter of 2023

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Release date

September 2023

Region

Vietnam

Survey time period

Q2 2023

Number of respondents

1,603 respondents

Age group

16-62 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: "Which of the following platforms/ apps do you use for online shopping? Choose all that apply."

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