Most popular product categories on Facebook commerce Vietnam 2022

Published by Statista Research Department, Nov 9, 2023
According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category on Facebook commerce, as stated by 56 percent of the respondents. By comparison, 44 percent of them claimed to have bought cosmetics via Facebook.

Leading product categories to be bought on Facebook in Vietnam in 2022

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Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

939 respondents

Supplementary notes

Original question: "What kinds of goods do you often purchase via social media? Choose all that apply."

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