In early 2021 it was calculated that advertising spending on traditional media in Canada would amount to 5.74 billion Canadian dollars that year. At the same time digital media ad spend was estimated at 10.33 billion dollars. By the end of 2024, the figures were forecast to reach 5.99 billion and 13.14 billion Canadian dollars respectively.
Traditional and digital media advertising spending in Canada from 2019 to 2024
(in billion Canadian dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (April 29, 2021). Traditional and digital media advertising spending in Canada from 2019 to 2024 (in billion Canadian dollars) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
eMarketer. "Traditional and digital media advertising spending in Canada from 2019 to 2024 (in billion Canadian dollars)." Chart. April 29, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
eMarketer. (2021). Traditional and digital media advertising spending in Canada from 2019 to 2024 (in billion Canadian dollars). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
eMarketer. "Traditional and Digital Media Advertising Spending in Canada from 2019 to 2024 (in Billion Canadian Dollars)." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/
eMarketer, Traditional and digital media advertising spending in Canada from 2019 to 2024 (in billion Canadian dollars) Statista, https://www.statista.com/statistics/1301540/traditional-and-digital-ad-spend-canada/ (last visited June 26, 2022)
