Most popular product categories on social commerce Vietnam 2022, by platform

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Decision Lab in Vietnam in 2022, fashion was the most purchased category on Facebook commerce, as stated by 56 percent of the respondents. Fashion was also the most popular product to be bought on other social commerce platforms such as Instagram, Zalo, and TikTok.

Leading product categories to be bought on social media in Vietnam in 2022, by platform

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Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

999 respondents

Supplementary notes

Original question: "What kinds of goods do you often purchase via social media? Choose all that apply."

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