Likelihood U.S. gamers spending less money stereotypical mobile gaming ads 2021

Mobile gamers in the United States who are likely to spend less money on a game if they saw stereotypical or clichéd representation in mobile game ads as of August 2021

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Release date

December 2021

Region

United States

Survey time period

July to August 2021

Number of respondents

6,045 respondents

Age group

18 years and older

Special properties

who play mobile games for at least 3-4 hours per week

Method of interview

Online survey

Supplementary notes

Original statement: "Percentage of mobile gamers in the United States who say that if they saw stereotypical/clichéd representation in mobile game advertising they would spend less money on the game."

Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.

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