Spain: main post-mortem e-shopping gifts by gender 2022

When comparing by gender the gifts that online shoppers in Spain would be likely to buy to send to their loved ones in the event of their death in 2022, women seemed much more likely to opt for jewelry than men. Meanwhile, men would be more inclined to buy consumer electronics than women.

Main gifts that online shoppers in Spain would buy to send to their loved ones after death in 2022, by gender

Characteristic	Men	Women
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Release date

March 2022

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Region

Spain

Survey time period

February 17 to 20, 2022

Number of respondents

513 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Leading Question: "Q8. ¿Comprarías regalos online si pudieran entregarse a tus seres queridos en algún momento del futuro en caso de que murieras?"
In English: "Would you buy gifts online if you could deliver them to your loved-ones sometime in the future in case you die?"

Follow up: "Q9. Y, ¿qué comprarías?"
In English: "If you considered buying gifts for your loved-ones after your death, what would you buy?"

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