Spain: items bought online after live stream by gender 2022

According to a 2022 survey, nearly 60 percent of Spanish women who shopped online after a live stream session reported buying products in the category of personal care, cosmetics, and fragrances. Meanwhile, about half of the men who used live commerce said they purchased consumer electronics.

Main products bought online following a live streaming session in Spain in 2022, by gender

Characteristic	Men	Women
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Release date

March 2022

More information

Region

Spain

Survey time period

February 17 to 20, 2022

Number of respondents

182 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Leading Question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"

Follow up: "Q11. Y, ¿qué has comprado?"
In English: "In case you bought something online because of or after attending a live streaming session, what did you buy?"

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