McKinsey survey conducted in China in October 2021, an outdoor scenic trip destination was the most popular choice of a leisure travel experience among the respondents, with a 47 percent approval rate. The second most favored option was visiting culture and history sites.
According to a Preferred leisure travel experiences among respondents in China as of October 2021
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McKinsey. (February 22, 2022). Preferred leisure travel experiences among respondents in China as of October 2021 [Graph]. In Statista. Retrieved June 07, 2023, from https://www.statista.com/statistics/1301871/china-most-popular-holiday-trip-types/
McKinsey. "Preferred leisure travel experiences among respondents in China as of October 2021." Chart. February 22, 2022. Statista. Accessed June 07, 2023. https://www.statista.com/statistics/1301871/china-most-popular-holiday-trip-types/
McKinsey. (2022). Preferred leisure travel experiences among respondents in China as of October 2021. Statista. Statista Inc.. Accessed: June 07, 2023. https://www.statista.com/statistics/1301871/china-most-popular-holiday-trip-types/
McKinsey. "Preferred Leisure Travel Experiences among Respondents in China as of October 2021." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1301871/china-most-popular-holiday-trip-types/
McKinsey, Preferred leisure travel experiences among respondents in China as of October 2021 Statista, https://www.statista.com/statistics/1301871/china-most-popular-holiday-trip-types/ (last visited June 07, 2023)
Preferred leisure travel experiences among respondents in China as of October 2021 [Graph], McKinsey, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1301871/china-most-popular-holiday-trip-types/