Among the various communication channels employed for digital marketing purposes in India in 2021, video marketing was identified as the channel with the highest return on investment by CMOs. In contrast, influencer marketing ranked fifth with 33 percent of respondents reporting it to have a high return on investment impact.
Leading online marketing channels with high return on investment in India in 2021
Characteristic
Share of respondents
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Octane Research. (December 13, 2021). Leading online marketing channels with high return on investment in India in 2021 [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research. "Leading online marketing channels with high return on investment in India in 2021." Chart. December 13, 2021. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research. (2021). Leading online marketing channels with high return on investment in India in 2021. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research. "Leading Online Marketing Channels with High Return on Investment in India in 2021." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
Octane Research, Leading online marketing channels with high return on investment in India in 2021 Statista, https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/ (last visited September 17, 2024)
Leading online marketing channels with high return on investment in India in 2021 [Graph], Octane Research, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1301924/india-marketing-channels-with-the-highest-roi/
