Leading breastmilk substitutes marketing channels in the UK 2021

Published by Julia Faria, Jan 10, 2023
During a survey carried out in the United Kingdom in the first half of 2021, 68 percent of responding women and mothers stated they had seen breastmilk substitutes (BMS) marketing on TV; 18 percent stated they saw such content on social media and six percent on YouTube.

Leading media in which breastmilk substitutes (BMS) marketing was seen by women in the United Kingdom as of June 2021

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Source

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Release date

April 2022

Region

United Kingdom

Survey time period

January 1 to June 30, 2021

Number of respondents

888 respondents

Age group

18-47 years

Special properties

among women and mothers

Method of interview

Online survey

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Overview

4

Segments

5

Brands

5

Consumer behavior

7

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