Global metaverse investment prior to Facebook announcement 2022

According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, approximately two thirds of businesses stated that they had already thought about investing in the metaverse before Facebook made the topic popular. In October 2021, Facebook Inc. rebranded as Meta Platforms and caused the topic to explode in mainstream conversation.

Had your company already thought about investing in the metaverse before it had been popularized by Facebook?

Characteristic	Share of respondents
Yes	66.69%
No	34.31%

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Release date

April 2022

More information

Region

Worldwide

Survey time period

February 24 to March 1, 2022

Number of respondents

200 respondents

Special properties

companies that have already invested in the metaverse; wider industry metrics may vary

Supplementary notes

Original question: "Had your company already thought about investing in the metaverse before it had been popularized by Facebook?"

According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."

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