TikTok net ad revenue change in the U.S. 2021-2024

Published by
Valentina Dencheva,
Mar 20, 2024
The 2021 net advertising revenue of TikTok in the United States saw a 170 percent increase compared to the previous year. Triple-digit growth was also forecast for 2022, with a projected increase of 184.4 percent. Revenue change was expected to land into double-digit territory in 2023, with an estimated growth of 46.8 percent.

TikTok net advertising revenue growth in the United States from 2021 to 2024 (in billion U.S. dollars)

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Release date

April 2022

Region

United States

Survey time period

2021

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

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