North America live event revenue by category 2024

The live event market in North America experienced a fall in revenues during the coronavirus pandemic. However, in 2022 ticket sales were expected to increase across all live event categories. Statista forecasts showed that tickets for sports events were estimated to generate over 15.6 billion U.S. dollars in revenues.

Revenue of the live event market in North America from 2017 to 2024, by category (in billion U.S. dollars)

Characteristic	Music	Sports	Comedy	Theatre
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Release date

July 2022

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Region

North America

Survey time period

March 2022

Supplementary notes

The calculation is based on Statista Digital Market Outlook figures for digital ticket sales within the relevant event categories, primary market research data from the Statista Global Consumer survey is used to calculate the offline ticket sales for the relevant markets. Gaps within the data for theater and comedy events were complimented applying statistical analysis as regression analysis and research for external sources.
Bias due to regional differences in online penetration and price differences were avoided by including the share of the online population as well as the big mac index into the Modelling approach.

Music events include concerts, music festivals, musicals, music shows, and opera.

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