U.S. adults who would virtually attend a metaverse music event 2022, by generation

According to a survey conducted in the United States in March 2022, 41 percent of respondents said that they would not be interested at all in virtually attending a live music event in the metaverse. Overall, Millennials showed the most interest in attending a virtual music event in the metaverse, with 32 percent reporting to be somewhat interested, and 29 percent saying they were very interested in the idea. Although 32 percent of Generation Z stated to be somewhat interested, 30 percent said they were not at all interested in virtually attending music events in the metaverse. Those belonging to the Baby Boomer generation showed the least interest in such an online event.