U.S. adults purchasing apparel for a metaverse avatar by generation 2022

According to a survey conducted in the United States in March 2022, over half of all responding online users said that they would not be interested in purchasing virtual apparel for an avatar in the metaverse. Millennials reported they were the most likely to buy virtual apparel for their avatar, with 24 percent saying they were very interested in the idea. Overall, three-quarters of Baby Boomers were not at all interested in the idea, as well as 52 percent of Gen Z, and 36 percent of Gen Z.

Share of internet users in the United States who would be interested in purchasing apparel for a virtual avatar in the metaverse as of March 2022, by generation

Characteristic	Very interested	Somewhat interested	Not very interested	Not interested at all
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

April 2022

More information

Region

United States

Survey time period

March 3 to 5, 2022

Number of respondents

4,420 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How interested would you be in participating in each of the following activities within a metaverse environment? Purchasing virtual apparel and footwear from your favorite brands for your virtual avatar".

Citation formats