Concerns about content marketing India 2021
In response to a survey conducted in India in 2021, about 21 percent of the respondents who were marketing executives identified two chief hurdles to the practice of content marketing. The first was justifying the revenue impact of high social media spends, while the second was managing a growing variety of channels and audiences across several locations. Conversely, the role of IT in making decisions about marketing technology used by the company was a smaller concern.