In 2021, Spotify's podcast advertising revenue in the United States increased by 108.5 percent, from 52.2 to 108.9 million U.S. dollars. This followed a 120 percent increase in 2020, from 23.7 to 52.2 million dollars. Growth was projected to slide into double-digit territory in 2022, with an expected increase of 76.2 percent.
Growth of Spotify podcast ad revenue in the United States from 2020 to 2024
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eMarketer. (April 13, 2022). Growth of Spotify podcast ad revenue in the United States from 2020 to 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1302983/spotify-podcast-ad-revenue-change-us/
eMarketer. "Growth of Spotify podcast ad revenue in the United States from 2020 to 2024." Chart. April 13, 2022. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1302983/spotify-podcast-ad-revenue-change-us/
eMarketer. (2022). Growth of Spotify podcast ad revenue in the United States from 2020 to 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1302983/spotify-podcast-ad-revenue-change-us/
eMarketer. "Growth of Spotify Podcast Ad Revenue in The United States from 2020 to 2024." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1302983/spotify-podcast-ad-revenue-change-us/
eMarketer, Growth of Spotify podcast ad revenue in the United States from 2020 to 2024 Statista, https://www.statista.com/statistics/1302983/spotify-podcast-ad-revenue-change-us/ (last visited October 04, 2024)
Growth of Spotify podcast ad revenue in the United States from 2020 to 2024 [Graph], eMarketer, April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1302983/spotify-podcast-ad-revenue-change-us/