Market size of the pop toy industry in China 2017-2026, by product type

Published by Statista Research Department, Feb 23, 2024
In 2021, blind boxes overtook assemble toys to become the largest pop toy segment in China, with a market value of around 9.7 billion yuan. Between 2017 and 2021, the blind box market in China surged, with a CAGR of nearly 130 percent. According to projections, China's pop toy sector will continue to rise in the coming years, surpassing 110 billion yuan by 2026.

Market size of the pop toy industry in China from 2017 to 2021 with forecasts until 2026, by product type (in billion yuan)

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Release date

March 2022

Region

China

Survey time period

2017 to 2021

Supplementary notes

*Forecast.

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of April 2022).

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