Ukraine: leading advertising agencies 2022

Media agency Carat Ukraine, a member of a communication group Dentsu Ukraine, was the leading advertising agency in the country in 2021/22. Dentsu Media followed with over 28 percent of advertisers' positive answers and ranked second among the most preferred advertisers in Ukraine.

Leading media advertising agencies according to advertisers in Ukraine as of 2022

Characteristic	Share of positive answers
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Release date

April 2022

More information

Region

Ukraine

Survey time period

2021 to 2022

Supplementary notes

The source has specified the following methodology: "The survey takes place in several stages and in different forms (mix-mode: online survey via personalized links, including a personal survey at VRK events):
- a survey of advertisers who were members of the Effie Awards Ukraine 2020 jury, directly during the judging; survey of top advertisers by media budgets;
- a survey of advertisers during the study Best Marketing Teams 2020;
- surveys of an additional list of advertisers that may be proposed by members of the VRC upon confirmation of the advertiser's compliance with media budgets.
The results of the study are summarized in the presence of answers from the majority of respondents - at least 50% + 1 of a certain list of advertisers participating in the survey."
Release date is the date of access.

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