Calbee had the highest prominence as a confectionery manufacturer among consumers in Japan as revealed in a survey conducted in March 2021. While the savory snack manufacturer was in a close race against the rice cracker manufacturer Kameda Seika, only close to 23 percent of respondents recognized the American brand Frito-Lay, which operates as a fully-owned subsidiary of Calbee in Japan.
Awareness of major confection manufacturers in Japan as of March 2021
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MyVoice. (April 12, 2021). Awareness of major confection manufacturers in Japan as of March 2021 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1303824/japan-awareness-confection-manufacturer/
MyVoice. "Awareness of major confection manufacturers in Japan as of March 2021." Chart. April 12, 2021. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1303824/japan-awareness-confection-manufacturer/
MyVoice. (2021). Awareness of major confection manufacturers in Japan as of March 2021. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1303824/japan-awareness-confection-manufacturer/
MyVoice. "Awareness of Major Confection Manufacturers in Japan as of March 2021." Statista, Statista Inc., 12 Apr 2021, https://www.statista.com/statistics/1303824/japan-awareness-confection-manufacturer/
MyVoice, Awareness of major confection manufacturers in Japan as of March 2021 Statista, https://www.statista.com/statistics/1303824/japan-awareness-confection-manufacturer/ (last visited March 29, 2024)
Awareness of major confection manufacturers in Japan as of March 2021 [Graph], MyVoice, April 12, 2021. [Online]. Available: https://www.statista.com/statistics/1303824/japan-awareness-confection-manufacturer/