Streaming subscriptions paid by young adults India 2021
India's streaming industry was found to be primarily driven by its young consumers who were aged between 25 and 34 years as of the year 2021. Just under 50 percent of consumers within this age group reported subscribing to video on demand services and were likely to continue to do so next year. Meanwhile under 40 percent of respondents paid for music streaming services and intended to continue the next year.